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The partnership marks a strategic evolution for Native as it expands its presence at the intersection of performance, wellness and personal care, officials said.
January 28, 2026
By: Lianna Albrizio
Associate Editor
Native is expanding its presence at the intersection of performance, wellness and personal care with its first athlete partnership with the USA Men’s and Women’s Bobsled Teams ahead of Milano Cortina 2026. The brand says Bobsled’s requirement of total trust, precision and performance under extreme conditions align with Native’s values as a personal care brand. The partnership is supported by Native’s new limited-edition Global Flavors Collection, serving as a timely, globally inspired e...
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